The inspiration of this retail project was to create a clothing store model that attracted the Generation X demographic. Studies show that Generation X can best be marketed to with the use of nostalgia. That said I wanted to create something that was both nostalgic and also fashion forward.
The result of this endeavour led to the creation of “G’night Johnboy”. Watch the embedded Youtube video I created for the client. Following that are some pages from the brochure I created for the client.
