G’night Johnboy

G’night Johnboy


The inspiration of this retail project was to create a clothing store model that attracted the Generation X demographic. Studies show that Generation X can best be marketed to with the use of nostalgia. That said I wanted to create something that was both nostalgic and also fashion forward.


The result of this endeavour led to the creation of “G’night Johnboy”. Watch the embedded Youtube video I created for the client. Following that are some pages from the brochure I created for the client.

Illustrations © Derek Birch Interiors

Client Presentation Video

G’night Johnboy Brochure

Video © Derek Birch Interiors
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G'night Johnboy Brochure

Take a look
Brochure © Derek Birch Interiors
© Copyright 2017 - Derek Birch Interiors

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